Men don’t want to look at naked men
Danish men’s underwear company JBS has always been original in producing its ad campaigns. Previously it had come with a genius ad decision - showing women in men’s underwear, because, naturally, men don’t like to look at other naked men, while women are far more attractive for the eyes.
But this year’s JBS new ad campaign was banned by local consumer association Forbrukerombudet. They think that such ads discriminate women.
Pictures from JBS website
Aug 27th 2007
why are the women smelling them? I don’t know any woman who smell men’s panties.
But…
brilliant ad ideas!
Aug 27th 2007
Pure marketing!
That is a demonstration of how companies are starting to actually think about customers’ needs.
“Men don’t want to look at naked men”!
Aug 27th 2007
Jackie, well, my opinion is that this is a really strong marketing move. Had I been a man, I would also very much appreciate looking at naked women, wearing men’s underwear, however absurd this may seem.
and so on, being a woman, i’d have a laugh and appreciation of naked men bodies on large billboards.
Aug 28th 2007
Men (and some women) don’t want to look at naked men. Ok. But women (and some men) want. For naked women, there are women’s underwear ads. Everyone has right to nice sights…
Aug 28th 2007
jbs is a danish company. norwegian chicks aren’t as hot.
not sure if they really sell any underwear but it has talk value for sure.
Aug 28th 2007
now only if we could get some guys in girls underwear.
Aug 28th 2007
I showed the pictures to my husband. He had to look 3 times at the first picture, and have me explain what they were trying to sell, before he saw the underwear.
I wonder how successful this ad campaign will be in actually selling men’s underwear.
Aug 30th 2007
Talk about an attention getter! Wow!!
Oct 30th 2007
The Ads are very well photographed, and a bit risquée, bravo for the campaign! But to comment on the header:… excuse me, but millions of men do want to look at naked men! It’s also very natural that they do, for mother nature is trying her best to keep the worldpopulation down! Like your site a lot! Take care, Alexander
Nov 21st 2007
It’s a massively successful campaign. But it is worth noting that the ban was in Norway, not in Denmark. Norway is traditionally more conservative and they have a habit of banning things - which doesn’t really fit the liberalminded Scandinavian spirit.
Apr 4th 2008
damn those fukin gals r hella hot i wanna suck them lol